Kidney (Anatomy, Definition, Function)

Business Proposal and Sales Pitch restaurant fine dining segment Coursework

Essays on Business Proposal and Sales Pitch restaurant fine dining segment Coursework Business Proposal and Sales Pitch restaurant fine dining segment Any successful business venture considers intelligent pricing as one of its core elements. The restaurant business has various pricing strategies available for them to choose although they need to carry out careful selection. A mis-step in choosing the right strategy can plunge the business into a big problem. First, the business could opt for price building. This feature allows customers to buy various items and services for one price. The restaurant could for instance offer combined meals dubbed a plate at a flat price. It could for instance be half-size pizza, a burger, and half-a-litre of soda for a single price. The cost configuration of the restaurant will be such that offering additional service constitutes less when providing the second service independently (Cox, 1994). Another benefit derived from the same practice would be letting customers buy related services from the restaurant. The system allows clients t o save on money by sticking to the restaurant when they purchase their meals. Bundling effectively raises the connections made by the restaurant with the clients. The business could consider using suggested prices from the suppliers of various products in this case considered the manufacturer’s proposed retail price. The strategy helps the business to eliminate costs brought by pricing decisions. Other costs associated with proactive pricing decisions remain at large for the restaurant. The business should develop a winning restaurant business plan because it is an essential roadmap that drives the business into the future. In addition to offering direction, the business plan ensures that the planner puts into consideration all the opportunities and pitfalls of the prospective restaurant before it officially start operating (Gartside, 1987). Preparing a winning restaurant business plan is the only significant ingredient in actualising the business. The greatest weakness of most restaurants is failing to make proper plans as they tend to quickly venture into markets. The restaurant requires well-trained staffs, a creative plan for marke ting, and enhancing operational steps. To strengthen the business, the management will concentrate on the important strategies in the process of enhancing the degree of success. The restaurant business operates in an industry with other competing businesses. Large economic patterns point to evaluating the stability of the entire business environment. Evaluating local trends entails patterns in the neighbourhood as well as the regional zones with immediate influence on the restaurant. The economic patterns of the target clients are also in this category. Global Economic Conditions The outcome of operations of hotel operations rely on numerous general and industry-specific characteristics, some that go beyond the control of the restaurant. Changes that influence operations of the restaurant are regional, national, as well as local economic situations. Others include customer preferences, and patterns in the spending of consumers. There are other factors that affect ways through which consumers spend while at the same time determining the quantity of disposable income by clients. The factors include recessionary economic features, unstable economy, prolonged slowdown in the economy, high rates of unemployment, reducing wages and salaries, inflation, rising energy-products prices, and ever-increasing interest rates. Many times, these factors reduce the spending by customers. People tend to spend less when eating in hotels, which results in decreased income or earnings by the restaurant. Increase in the price of natural gas, gasoline, credit card, electricity, and home mortgage in addition to the cost of borrowing exerts upward pressure on interest rates. In the process, the clients do not remain with bigger portion on disposable income. It explains the reasons behind reduced frequency in dining in restaurants. The Business Cycle Expansion The restaurant runs businesses in the current contemporary business environment it is therefore, faced with uncertainties. One of the features of the current restaurant business is the fluctuation of trends of economic operations in the long-run. The business cycle of the restaurant defines fluctuations that take place within the economy across many but countable years. The management of the restaurant clearly comprehends that the life of the business will face several changes among them both economic decline and growth coming in different phases. Presently, the restaurant is in the expansion stage of the business cycle. The framework currently executed by the management keeps increasing the demand for consumer goods and more sources of capital. The entrepreneurs and the management are in the process of pumping more money into the business with the intention of utilising the opportunities that increases sales that result in enhanced profits by the business. Some of the sources of ext ra capital sought by the management are from banking institutions that remain willing to grant loans at reduced interest rates because of the current status of the business. Increased interest in the goods and services offered by the restaurant has informed the management for the need to have more employees to serve the ever-increasing number of clients. Current Credit Conditions Statistics indicate that over the last four decades the restaurant industry showed three different business cycles. The cycles came through from peak-to-peak and trough-to-trough. Nonetheless, the industry continues to enjoy high growth. The trend appears common in every five years from 1998. However, the expansions have differed in duration at a higher rate compared to the differences in the growth stages. The management of the restaurant takes into consideration the marketing environment before plunging into the process of developing new services for customers or products. Among them are tastes and trends, size of the budget, competitors in the business, and both legal and political influences. The Sale Pitch Identifying the restaurant retailer services and products Developing brands through service and product positioning Benefits of the service to the customer Aligning the new brand in line with the image of the restaurant Deciding on the required action Highlighting market patterns that support the business case for Shelf Space Analysing both indirect and direct competition to the service or product Supportive features of the product Reasons influencing the buyer to get the service or product. Conclusion To run restaurant operations, the firm will employ people; buy equipment, and develop facilities to offer services. The members of staff working in the restaurant have the capacity to produce more because they work in a team brought together by the restaurant. The management should provide sophisticated facilities to enhance their productivity. The restaurant should prepare training, education, and facilitate career building seminars to their employees as a way of improving their performance. The business firm should always put the customer first. Clients always remember a courteous and friendly worker as the experience of dining more than the food served to them. It should be clear to the entrepreneurs that the hotel industry is not always gentle as such, it is essential to study competition, prepare for risks, and put in place means of running the restaurant smoothly. Comprehending the aspects of the restaurant business remains essential to a successful restaurant business. References Cox, W. (2004). Power and Profits: U.S. Policy in Central America. Lexington: University Press of Kentucky. Gartside, L. (2007). Commerce – A Guide to the Business World. London: Pitman Publishing.

Effective Ways To Improve Interpersonal Relations

Question: The reflective journal provides you with the opportunity to reflect on your learning in this subject and its applicability to you as a manager and/or leader? Answer: Fundamentally, I feel that the relationship grows stronger and stronger when the individuals desire to disclose more about themselves and their working experiences. Surprisingly, I have realized that two people might work together for many years but may not know each other properly (Thon Jucks, 2014). For Instance, I and one of friend use to study in same school but never knew that we were classmates. Later on after coming to college, we realized that we studied in the same school. This happened when we started working in a team project. In various companies or in different professional areas, the culture encourages the coworkers not to share their feelings which make the communication process ineffective among themselves. Therefore, self-disclosure helps to be more supportive and open in such environment. In order to write this reflective journal, I had to research a lot. Thus, through research I came across various definition of Self-disclosure. I understood that self-disclosure is the procedure of letting other people knows about what you want, what you feel and what you think. This is one of the most significant ways to help other people know about you (Shih, Hsu, Yen Lin, 2012). Self-disclosure helps to build up the interpersonal relationships, resolve conflicts and improve communication. The self-disclosure is generally made by unconscious or conscious decisions like for example, we generally express or share our personal information with the counselors because we feel they can help us to solve our issues. Thus self-disclosure helps to build up relation and solve issues (Joinson, Reips, Buchanan Schofield, 2010). Various psychologists believe that the self-disclosure is a hallmark for building intimacy. Revealing emotions, values, goals, motive and intentions help to increase intimacy feel and liking (Hassija Gray, 2012). They believe that leaders who reveal their authentic selves to the followers not only build trust but also engender strong teamwork and greater cooperation. Thus from this I would say that it is a leadership competency, that everybody must try to acquire. Self-disclosure is based on fact (Einspanner, 2013). This can be discussed with a small example: Client: Can you brief me about your qualifications and training? Counselor: Sure, I am pursued my first year degree in psychology and working in this clinic as a part of advance training Client: How many clients have you checked this date? Counselor: Around 100 people since my under graduation training and around 8 people in my advance training This shows that it is very much important to be appropriate in professional nature. It is mainly used to build up strong relationship. Looking at the example, I feel that self-disclosure can civilize the connection between the client and the counselor and increase the intimacy and feeling of trust (Bareket-Bojmel Shahar, 2011). Disclosing relevant information would help to gain the confidence of other person you are interacting with, as client and counselor in the example. Thus looking at this example, I would like to discuss few advantages of self-disclosure in building relationship (Reece, Brandt Howie, 2011). Increases accuracy while communicating with other person: Self-disclosure helps to remove the guesswork from the process of communication. For instance, a person who is already frustrated due to work overload and is unable to balance work-life may see himself/herself trapped in that problem. However, a person who can solve the problem may not realize what is needed until spelled out properly. Revealing the accurate information influences the thinking process, develops a shared mental model which can facilitate good communication and improve the performance of the task. Increases authenticity: I feel that authenticity is very important for developing and building good relation. Thus it is necessary to maintain honesty, transparency and openness. Self-disclosure thus helps to build trust among the people you communicate. Build strong relations: By strengthening the interpersonal communication, self-disclosure helps to strengthen the relationship. Suppose, I am engaged in authentic and open dialogue with one of friends to understand his issues, then it helps to share concerns and common interest which means we develop a high regard for view we share with each other. This helps to make our friendship deeper. Increase self-awareness: Self-awareness is nothing but a foundation to analyze and understand owns emotions, drives and moods and its impact on another people. Self-disclosure helps to plan an effectual change that encourages modifying the communication style and also changing the behavior. Decreasing stress: Many psychologists states that keeping feeling and thoughts inside increases stress and inner tension in an individual as he/she gets too much emphasis on camouflaging own feelings and privacy. Self-disclosure helps to understand the stress factors and discuss the issues that help to transform the feeling of bitterness to feeling of better. As a coin has two sides, similarly, self-disclosure also has some disadvantages. Like showing less self-disclosure might result in suspicion and uncertainty in the feelings of person, similarly, high self-disclosure may lead to revulsion. Being too much disclosed makes the opponent become too comfortable. This sometimes makes the problem to remain unsolved. In case, if you are working as a counselor, the client might start seeing you as a friend instead of professional helper. Executed or poorly timed self-disclosure will lead to distrust. This can make the opponent or the person you are interacting with feel that you are impaired and not listening to his/her issue properly (Balon, 2007). Looking at these disadvantages, I would suggest people to focus on few theories before implementing self-disclosure. According to social penetration theory, people engage in a process of self-disclosure that is reciprocal in nature which changes the depth and breadth of a developed relationship. The depth refers to the sensitive and personal information and breadth refers to various issues or topics that can be discussed. This theory says that people balance the relationship through proper dialect and gradually penetrates through personalities of each other (Tang Wang, 2012). Then the social comparison theory states that people evaluate themselves through comparison with others. By disclosing the values and beliefs, one can determine if they are similar or different. In short, the disclosure helps to understand whether the person is interested in developing relation with another person or not (Howes, 2003). The final theory is the Johari Window. This theory helps to understand the u nknown, blind, hidden and open areas of self (Shenton, 2007). The below given figure shows four windows of Johari: Figure: Johari Window The first window is the open pane whether our information is known to others and also self. The bottom left window is the hidden where the information is known to self but others are not aware of that information. The upper right window is the blind window in which other people are aware about us but we our self lack in understanding self. Lastly, the bottom right window is the unknown area which contains information that neither known to other nor known to ourselves (Biech, 2008). Understanding all the theories and concepts of self-disclosure, I would like to comment that self-disclosure includes needs, feelings, thoughts and observations. Suppose, I say that I live in San Francisco but my move to London is a good decision shows that I am sharing my thought, similarly if I say that I am very happy staying in London, shows my feeling. Lastly If I say that may friend is in need of job and I have asked him to move to London shows the needs and observation. Thus this helps to maintain trust and increase intimacy. This reflective journal discusses the concepts of self-disclosure, how it is helpful in building relations and also analyzes the disadvantages of being highly self-disclosed. The author tries to relate the concept with three different theories social penetration theory, social comparison theory and Johari window in reflective journal. References Balon, R. (2007). Self-disclosure in Psychotherapy. Annals Of Clinical Psychiatry, 19(3), 205-207. doi:10.1080/10401230701557727 Bareket-Bojmel, L., Shahar, G. (2011). Emotional and Interpersonal Consequences of Self-Disclosure in a Lived, Online Interaction. Journal Of Social And Clinical Psychology, 30(7), 732-759. doi:10.1521/jscp.2011.30.7.732 Biech, E. (2008). The Pfeiffer book of successful team-building tools. San Francisco, CA: Pfeiffer. Einspanner, J. (2013). Privacy online: Perspectives on privacy and self-disclosure in the social web. New Media Society, 15(8), 1401-1402. doi:10.1177/1461444813500461a Hassija, C., Gray, M. (2012). Negative Social Reactions to Assault Disclosure as a Mediator between Self-Blame and Posttraumatic Stress Symptoms Among Survivors of Interpersonal Assault. Journal Of Interpersonal Violence, 27(17), 3425-3441. doi:10.1177/0886260512445379 Howes, D. (2003). Sensual relations. Ann Arbor: University of Michigan Press. Joinson, A., Reips, U., Buchanan, T., Schofield, C. (2010). Privacy, Trust, and Self-Disclosure Online. HHCI, 25(1), 1-24. doi:10.1080/07370020903586662 Reece, B., Brandt, R., Howie, K. (2011). Human relations. Australia: South-Western Cengage Learning. Shenton, A. (2007). Viewing information needs through a Johari Window. Reference Services Review, 35(3), 487-496. doi:10.1108/00907320710774337 Shih, D., Hsu, S., Yen, D., Lin, C. (2012). Exploring the Individual's Behavior on Self-Disclosure Online. International Journal Of Human-Computer Interaction, 28(10), 627-645. doi:10.1080/10447318.2011.654198 Tang, J., Wang, C. (2012). Self-Disclosure Among Bloggers: Re-Examination of Social Penetration Theory. Cyberpsychology, Behavior, And Social Networking, 15(5), 245-250. doi:10.1089/cyber.2011.0403 Thon, F., Jucks, R. (2014). Regulating privacy in interpersonal online communication: The role of self-disclosure. Studies In Communication Sciences, 14(1), 3-11. doi:10.1016/j.scoms.2014.03.012

Kudler Fine Food Essay Example

Kudler Fine Food Essay The most important tasks for an HR person are the recruitment and hiring selection of employees. That is why the Human Resources department plays a very important role in the company. The company success is directly connected with the ability of the HR person to hire the right staff and to assign the right positions. For HR representatives there are always a couple of questions in their minds at the moment they start sourcing and selecting talents. Questions such as, what are their values and strengths? Will they be able to carry out the company’s mission and visions? Are they able to bring fresh ideas to the company? Are they ready and open to be trained? Questions like this are not usually answered directly, because it can differ based on the ability of the applicant that is trying to impress the recruiter and obtain the position. At that time the ability of the interviewer comes out, analyzing body languages, personal presentation, and the ability to respond. That is why HR departments use different methods to identify attracting potential talents analyzing and evaluating them to be part of the company. Once the talents or candidates are identified, the HR personnel can start with the selection process. This includes evaluation, collection, and measurement of the qualifications of the possible candidates for the specified position, looking for the person with the right skills to succeed. â€Å"Better recruitment and selection strategies result in improved organizational outcomes. The more effectively organizations recruit and select candidates, the more likely they are to hire and retain satisfied employees. † (Sheila M. Rioux, Ph. D. , and Paul Bernthal, Ph. D. ). We will write a custom essay sample on Kudler Fine Food specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Kudler Fine Food specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Kudler Fine Food specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Analyzing Kudler Fine Foods and its recruitment and selection practices it is easy to identify good methods that Kudler Fine Foods are using to recruit, giving the opportunity to their employees to succeed starting with the hiring process internally before having to look outside for possible candidates. In addition Kudler Fine Foods is advertising in internet using Monster. com which is one of the most popular sites in the internet. Moster. com is one of the largest job search website in the world with over million jobs posting and more than 150 million resumes ( www. osnter. com) . This said so much about the recruitment system in this company because it shows that the HR team is up to date with new recruitment technology. Technology allows organizations to be more proactive and to collect lager amounts of information in less time which gives the company better opportunities to find the right candidates. Kudler Fine Food HR department also does not ignore traditional methods such as job posting in newspapers which help to extend the information to those groups of people who have not been reached through internet postings.

The Green Revolution In Asia Essays - Rockefeller Foundation

The Green Revolution in Asia World Issues May 27, 1996 Table of Contents Topic Page The Problem ................................................3 The Solution................................................3 Background to The Green Revolution .........................3 Positives of The Green Revolution ..........................3 Problems With The Green Revolution .........................4 The Green Revolution in Asia ...............................5 Rice .......................................................5 Rice Pests and Solutions....................................5 China.......................................................6 Viet Nam Reclamation Projects ..............................8 India.......................................................9 Other Facts ................................................9 Conclusion..................................................10 Map of China................................................11 Map of India ...............................................12 Figure #1: The Rice Plant...................................13 Figure #2: A Field in the Philippines ......................14 Figure #3: Deepwater Rice in Thailand ......................15 Figure P0: Effects of Hoppers ..............................16 Figure P1: Habitat of Brown Hopper .........................17 Figure P2: Wolf Spider......................................18 Figure P3: Black Bug .......................................19 Figure #4: Irrigated Rice Harvesting .......................20 Chart #1: Rice Production...................................21 Chart #2: Fertilizer Use in 1993 ...........................22 Bibliography ...............................................23 The Problem: With the high and rapidly growing population of Asia, many people go hungry. How can the world support these people?; and, how can these people feed themselves? What cost will this have on the environment? What is being done to help these people. The Solution: The Green Revolution is a solution that has been at work since the 1960's. It has been developing new and better ways at producing food. Background to the Green Revolution: The Green Revolution Started in the 1960's by the government of the United States. The Green Revolution was started to make wheat more adaptable to different environments. The grain was genetically engineered to grow with a shorter stock (to stop damage from wind) and the ability to grow faster so colder climates could be sure that the crop was fully grown by the cold season. Warmer climates could take advantage of these faster growing varieties by having more than one or two harvests a season. The developing countries produced a lot of waste through their cultivation techniques. They used high amounts of labor that produced waste so the developed world had machinery that they sent to the underdeveloped to stop the waste. The production of new wheat varieties has led to the green revolution spreading to Asia and the production of new rice varieties. Positives of the Green Revolution: Since the Green Revolution has started there have been nearly 5000 new crop strains developed. Seeds for crops such as wheat, rice, corn, and cotton have been upgraded four to six times. Farmers have saw a 50 to 130 percent rise in yield. Wheat production is about 50 times that during the 1950's. The population of the world is rising rapidly and this may be the only way for the earth to feed ourselves. Problems With the Green Revolution: Problems that have occurred are that the people that need the machinery cannot afford to buy clothes let alone pay for huge machines that have to be shipped in from developed countries and the shipping must be paid for. Even if the farmers could afford the machinery, they would have to be taught how to use it properly. Finding fuel, and the money to buy the fuel, in the middle of Africa, for instance, is impossible. The developed world produced the new wheat and rice varieties. To genetically engineer a new strain of food, a company or government must pay scientists (including agronomists, geneticists, biologists, chemists, nuclear scientists, space-flight scientists), fund experiments, laboratory space, and materials (to just name a few). The costs are very high so the developing world would need to pay a fair price for these new varieties. The money that the countries need to pay for the seeds and machinery is borrowed from other countries. This borrowing does not help the developing countries but puts them, in most cases, into a deeper financial crisis. The environment also pays the price for the revolution. The new plant varieties use a lot of minerals from the ground and the soil that they grow in is being abused. The soil loses much of its minerals so a way had to be found to replace them. Fertilizers, natural and chemical, have to be used in high quantities to produce the special varieties. The chemicals seep down into the groundwater and pollute the water to the point that it is no longer potable. Many rivers and lakes such as the Huang He River (refer to map of China) and the Ganges River (refer to map of India) have seen the effects of this problem in the late 1960's when fish and waterfowl began dying unexpectedly. Another problem with the Green Revolution was that the new varieties, or modern cultivars, had started to make the original varieties that farmers had used for hundreds of years disappear. The amount of different types of seeds started to rapidly disappear. The modern cultivars have a major flaw. The flaw

How to Hire Freelance Writers to Scale Your Content Marketing

How to Hire Freelance Writers to Scale Your Content Marketing You’ve started a content marketing program. You’ve followed the best practices. You’ve done customer research, and you’re writing 10x content  targeted  at your ideal buyer personas. And you’re getting results! Shares on social are up. You’re seeing a boost in organic traffic. Everyone in the organization is psyched. At the same time, while you’re excited, you may be overwhelmed by the amount of work that went into getting those results. Instead of just publishing a blog post, you’re also writing a downloadable checklist, setting up an evergreen series of social posts, adding in click-to-tweets and reaching out to influencers about the blog post. You’d be forgiven for wondering whether this process is sustainable when resourced with a single marketing manager. That’s where building out a plan for hiring freelance writers can help you. When you write yourself, youre limited by your time and energy. When you hire others, youre only limited by the return you can demonstrate on your content marketing investment. In this article, we’ll look at how you can build a repeatable system for: Finding the best talent online for your content marketing program. Convincing talent to work for you, rather than your competition. Keeping track of all the applications. Selecting the best talent from your pool of applications. Qualifying potential writers. Onboarding your writers so they hit the ground running. By the end of this article, you’ll be able to identify and find the best writers for your business with confidence. You’ll feel able to increase your content production safe in the knowledge that you have the systems for scaling up reliably. How to Hire Freelance Writers to Scale Your Content MarketingDownload Your Free Content Writer Job Description Template If youre going to hire the best freelancers, youll need to start with a good job ad. And the easiest way to write a good job ad is with this free template. Snag it quick, then read the post to learn how to use it.Looking to hire freelance writers to scale your content marketing? Start by writing the perfect job...Outbounding Recruiting: Reach Out Directly to Writers You Admire While you’re researching blog topics, you’ll undoubtedly stumble across some excellent writers in your field. These writers are a great place to start. You can reach out via email or a direct message to ask whether they’re interested in freelance work. You might find that many of these writers don’t have availability right now, so it can be worth keeping them on a list of potential fits. For example, I was following a great writer on Twitter for some time. Then, one day she tweeted that she was looking for freelance work, so I swooped in. Another option is to look on Twitter for who is popular within your field. You can use industry-specific hashtags to find heavily shared writers. Here’s one way you can find the most popular hashtags in your industry: 1 ) Search for your niche on Twitter - i.e. search for "project management" or "human resources"; 2 ) Browse through the tweets looking for common industry specific hashtags such as "#PMOT", which stands for project management on Twitter or "#HRtech" for human resource technology; 3 ) Use these industry-specific hashtags to find writers who routinely pop up in the top results. You can use date operators in Twitter to find the most popular Tweets with in a specific date range such as the last month via a search such as â€Å"#pmot since:2017-10-01 until:2017-10-14†. [Tweet "Here are three ways to use Twitter to find great writers (who can write great content for your brand).:] You can also use a tool such as BuzzSumo to find the most popular posts for a specific keyword. Here I searched for â€Å"project management† on BuzzSumo, and you can see a list of writers, some of whom may be worth reaching out to: Action Steps: Make a Twitter list of writers you admire in your industry, so you can keep an eye on them for availability. Search via hashtags for popular writers in your industry Use tools such as BuzzSumo to find the most shared writers for a particular topic Inbound Recruiting You also need a steady stream of incoming applications from potential writers. The reason is that you’ll find you’ll lose some freelance writers over time, as they move on to other opportunities. Secondly, if you want to scale aggressively, you’ll need more writers than you can reach out to manually. These inbound â€Å"leads† present a different challenge than the outbound recruiting, however. A large proportion of the applicants will not be suitable, so you’ll have to figure out how to qualify the applicants to focus on the ones that are a good fit. We’ll dig into how you can qualify applicants, but first let’s focus on your job ad, as it will help you reduce the number of unqualified applicants in the first place. Recommended Reading: How to Structure Your Content Marketing Team to Get the Best Results Write an Amazing Job Ad that Focuses on the Writer You want to find freelance writers who write amazing pieces of content that generate qualified traffic for years at a price you can justify. But you can’t write a job ad about what you want. First, you have to tap into the hopes, fears, and dreams of the best freelance writers want. A good job advert should push the very best to get in touch, while gently deterring applicants will little chance of success. To give an example, here is a job ad I found on Problogger: To put it mildly, they are looking for a â€Å"unicorn† writer who has experience working in an Agile software development team, yet can also write superb copy and wants to work as a freelance writer. And prior experience doing so is required. I think it’s great that this company has a clear idea of what they need, but I think that they could sell the opportunity better. The only line about benefits was one line on the price they were willing to pay: Those job ads will get you a large list of unqualified candidates, and a much smaller list of qualified ones. You’ll get a better quality of candidate if you include a section on the benefits that your writers will get from working with you. These benefits might be obvious to you, but they won’t be obvious to your writers. Include examples of benefits you could offer: Creative freedom to write evergreen pieces of content that will stand the test of time, particularly if your business doesn’t have an established blog Reach and impact, particularly if you do have an established blog Insights into how well their writing does Opportunities to network with other writers Input into content strategy Here’s a job ad that I wrote that attracted a huge number  of highly qualified writers: In terms of a template, here’s what I’d include: A short introduction about your company and product or service offering; A line on the ideal client persona; A paragraph on the types of content you need written, including links to existing content if available; A list of the benefits of working with you; A list of the bonus items that you might be looking for (industry experience or access to audience in the industry); and Next steps. This would translate into a job ad that looks like this: ACME corp is an performance feedback SaaS tool that's used daily by thousands of people in Fortune 500 companies worldwide to them improve in their career. A key persona is the VP Human Resources in a Fortune 500 corporation We want you to write articles aimed at pain points in rolling out new HR processes in Fortune 500 organizations, new trends in employee performance evaluation as well as product marketing pieces for new releases. The long term goal is to increase awareness of our product as well as generate new customers for ACME corp. How you'll benefit from working with us: 1) Full credit and bio on our website (no ghostwritten articles) 2) Scope to write high quality, original work that will be an asset i n your portfolio for years to come 3) Experience working for a B2B SaaS startup (high career potential) 4) High production values thanks to beautiful custom illustrations for your work from our designers 5) Competitive remuneration on a per-article basis How you can grab our attention 1) Show how you can bring your article to a wider audience in the HR space after it's published 2) Willingness to learn about and understand our product 3) Attention to detail in following our processes Next Steps Fill out this google form and we'll get in touch if we think you might be a good fit: [Link to Form] Use this template to write an awesome job ad that attracts the best freelance content writers.Put Your Job Ad in Front of a Qualified Audience A small investment to get great applicants is worth every cent. For example, if a job advert costs $100 and results in 100 total applicants and 10 highly qualified ones, you’re paying $10 for a qualified applicant. An ad your own site might net you ten total applicants and one highly qualified applicant. At the same time, you have to spend further time qualifying and testing out new applicants, so the investment of $100 will pay off. Sites I’ve found good for advertising: Problogger  ($100); AngelList  (free); WeWorkRemotely  ($299 for 30 days). Sites like UpWork, Fiverr  or Craigslist  might be a good fit, depending on the type or quality of content you’re working with. You are unlikely to find excellent B2B writers with industry experience on these sites, but you may find writers for lightweight, consumer-oriented content. DID YOU KNOW: makes it easy to share social content (including your freelance job listings page) across all the most popular networks? See how it works. Ask Qualifying Questions via a Survey When it comes to hiring freelance designers, it’s a good rule of thumb that you should expect their work for you to be fairly similar to what you find in their portfolios. In the same vein, when you’re hiring freelance writers, you’ll be frequently disappointed in my experience if you expect an entirely different style of writing than what you found in the past work. Therefore, I’d ask for samples of writing in line with the type of work you want them to do. If you want in-depth case studies with clients, ask them to submit examples of case studies. When you’re looking for industry-specific thought leadership articles, you’ll need a writer who has some experience writing thought leadership style articles. And if you need product marketing style posts outlining how to use your product, I’d look for similar pieces in their portfolio. Here are a few questions I’ve asked in surveys for applications: These questions give me: a feel for their past portfolio, but not so many articles that I don’t have time to read them all; their understanding of what makes an article successful. If they’ll list article reach or generation of qualified leads, they’ll be a good fit for content marketing; an idea of how they write their articles in terms of the research process, time length and input required. Action Step: Test out setting up your first Google Form by following this step-by-step guide. Keep Track of Your Applicants Perhaps you have an applicant tracking system (ATS) in place. In that case, use it! Otherwise, feeding the applications into a Google sheet will do the trick with minimal effort, and you’ll be able to see all the applications in one place. My process for assessing the applications is to go through each one, assigning that application a score between 1 and 10 based on whether they’re a good fit or not. I look for candidates who demonstrate that they have put a little thought into their answers. Relevancy is a crucial part of being a great content writer, so if I see someone has submitted irrelevant content examples, I'll automatically put them at 4 or 5. Then, I'll add on points for each bonus item I'm looking for. For example, if I'm looking for a writer with a large audience, relevant industry experience and experience in long-form content, I'll give an applicant who has two of those bonuses as well as relevant responses a "9" on the scale. Once I’m done, I’ll filter the applications to get the applications with the highest score. Usually, I’m looking for 10-20 applications with a score above 7. These are the application I’ll proceed with to the next stage. Hiring freelance writers for your content marketing team? Read this post first.How Do You Know If Someone Will Be a Good Writer? Now that you’ve gotten a collection of writers who seem promising, the next task is to assess who will be a good fit for your content program. Some applicants who are great on paper won’t work out in practice. At this point, there’s only one way to find out: get them to write a test piece. Provide Editorial Guidelines At this stage, you’ll have a good idea of the type of content you expect from your writers. Scaling your content productions means putting these ideas into words in your editorial guidelines for writers. You can handle the trivialities that keep your content consistent: US or UK English, title case or sentence case for headings, size of images, etc. But you should also demonstrate the type of content you are looking for with examples from your own content or articles from around the web, detailing what makes them special. By giving your freelance writers this information upfront, you’re maximizing their chances of success. Now, you can give your writers this information along with a request to write a single post and see how they do with the challenge. Recommended Reading: How to Build Social Media Branding Guidelines That Will Make Your Brand Memorable Judging the Test Piece Your standards for the test piece should be very high. After all, the test piece is probably the best writing you’ll see from them because the writers want to make a good impression. If the writer returns the piece late or doesn’t follow your style guide, I’d move immediately onto the next candidate. Secondly, if the writing itself isn’t up to scratch, I’d also move on quickly. You’re unlikely to have much success coaching a poor writer. Your time is better off spent helping an â€Å"A† writer move to an â€Å"A+† writer. This is also the reason why it’s important to have a steady stream of inbound candidates. Follow this process to attract tons of qualified freelance content writer candidates to your...Onboarding Your Writers Once you have writers who produce amazing content, you want to keep them onboard. One of the big pieces of information any writer wants to know is how their writing went down. Therefore, sharing stats such as Google analytics reports about how many people read their content is a great way to give them an insight into what’s working and what’s not. Secondly, giving them input and ownership of the content schedule will not only help them feel empowered but also take some of the work off your shoulders. Finally, some writers enjoy putting a face to a name and networking with your peers. You can consider having monthly Google hangouts where you discuss what happened last month, go over analytics reports and share ideas for the upcoming content calendar. DID YOU KNOW: is the industry's leading interactive marketing calendar software platform? See how we can make managing your marketing team all in one place easy. Plus, see how to easily onboard your freelance writing team and turn them into power users in no time. Creating Systems Instead of Campaigns Putting in place the systems for hiring writers takes time and effort. You’ll have to make adjustments over time to suit your individual situation. The payoff, however, is that you’re building a system that can be scaled on demand. Instead of randomly hiring writers, you’ll be able to find the best writers repeatedly, no matter your industry or content style. If leadership asks whether you can hit aggressive goals for your content marketing, you’ll have a system you can trust in, rather than just aspirations of â€Å"working harder†. Have you hired writers? What went well? What didn’t?

Methodology Assignment Example | Topics and Well Written Essays - 750 words

Methodology - Assignment Example 3) The M-Pesa money transfer services offered by the Vodafone Corporation are such an example of an intrapreneurship (Spitzeck, nd, pp.5-9). It is a high-risk venture since mostly the firm funds the projects but it diversifies the firm’s focus and increases innovation approaches and motivational techniques. It is also a shield for the company from risks of failure and a pilot for proposed management and entrepreneurial styles (Asgar and Wigley, 2000, pp. 4). Companies are growing and production has increased with a ready market locally, in the Americas and Africa, which would be attributable to the high rates of innovations that are characterizing these market segments. The way of running companies in Asia is different from the rest of the world in matters of administration and the use of intraprenuership could increase the growth of the companies, their reputation and their production (Antoncic and Hisrich, 2001, pp. 495). Most of the companies in Asia have a top-down adminis tration strategy in matters of organizational culture leading to a form of innovation paralysis, a general lack of new ideas and insight: where the low-level personnel are not empowered and they hardly get things done without approval from the authorities; this approval is hard to get (Yeung, 2002 p. 1-5). Intraprenuership has been adopted by many major firms and has led to creation of major brands and diversification of market (Bosma, Stama and Wennekers, 2010, pp. 4). Therefore, intrapreneurship can be seen to be managerial phenomenon that ought to be taken more seriously and tried widely as the companies will benefit from the concepts of their employees and have them drive the exercise as it enriches management practices (Seshadri and Tripathy, 2006, pp. 17). It allows the adoption of design, creativity and innovation as a strategy for competitiveness, diversification and income generation (Hathway, 2009, pp. 8). Justification The recent development of this management practice (i ntrapreneurship) may imply that it is not widely used across the globe, and hence within the Asian region. This study will therefore will be very instrumental in justifying the presence or lack of this management strategy within this region. It is therefore important that the dissertation reveals how it affects or could affect the running of businesses within this region as being studied. The dissertation will therefore be concerned with developing a hypothesis on the necessity of intraprenureship in Asia and its contribution to organizations. The research question is therefore â€Å"what is the effect of intrapreneurship within Asian based organizations?† Objectives Business management is a field that involves new findings, strategies and re-strategizing on the output of the firm for increased revenue (Sabharwal, nd, 89-90). In the mid 70’s, the world of business management used a method that would later on come to be utilized and revitalized to conform to arising cha llenges of the new era; in the first paper about this method, Gifford and Elizabeth Pinchot in 1978 named it